![]() ![]() Other than attracting celebrity ambassadors, Beyond Meat recently pulled two veteran Tyson employees to help bolster the company. Despite the market decline, the plant-based company is doubling its efforts to dominate the plant-based meat industry. Currently, Beyond’s market shares are valued at approximately $22.60 – significantly down from its market high at $234.90. In recent months, Beyond’s stock market valuation has fallen 45 percent, dragging its market value down to $4.5 billion. ![]() ![]() Now, Kardashian will help emphasize how sustainability is more important than ever. The award-winning actress highlighted that by switching to plant-based meat alternatives, consumers can directly help keep the planet healthy. In 2020, Octavia Spencer helped launched the “Go Beyond” campaign in a Beyond Meat commercial. The legendary rapper teamed up with NFL star Derwin James to give away more than 600 plant-based burgers and hot dogs in Los Angeles. To check out Kim Kardashian’s involvement, fans can sign up at Snoop Dogg even help host a plant-based pop-up last September to kick off the NFL football season. Snoop Dogg and Kevin Hart have worked with the plant-based pioneer over recent years, attempting to highlight the health and environmental benefits that Beyond delivers. Kardashian is the latest A-list celebrity to join Beyond Meat’s mission of promoting sustainable eating. ![]() “It’s empowering to know that the small changes I’m making for my family, like incorporating more Beyond Meat into our meals, can add up to make a big impact.” Beyond Meat’s Celeb Ambassador Roster “I am really inspired by Beyond Meat’s mission and love that they are not only making plant-based eating delicious and accessible but are doing so in a way that benefits both people and the planet,” Kardashian said. On average, Beyond’s selection waste 99 percent less water, requires 93 percent less land, and reduces greenhouse gas emissions by 90 percent when compared to conventional beef production. The newsletter will offer exclusive insights from Kardashian while showcasing the sustainability of the company. Kardashian's first act as the Chief Taste Officer will be to provide her favorite Beyond Meat-related recipes, tricks, and tips for the company’s newsletter. “As my fans know, my fridge and freezer are fully stocked with Beyond Meat’s products and I’m so thrilled to be featured in the campaign as its Chief Taste Consultant to inspire people to include Beyond Meat in their diets.” “Plus, my kids are obsessed with my Beyond Beef taco recipe, the Beyond Burger for BBQs, and Beyond Chicken Tenders for a quick snack. “I’ve been focusing on going more plant-based and can tell you that Beyond Meat is my absolute favorite – I love how all their products not only taste amazing but are also good for me and my family,” Kardashian said. Kardashian – in true influencer fashion – will showcase her signature recipes with creative content that features all of Beyond’s plant-based meat products. “Beyond Meat is my absolute favourite – I love how all their products not only taste amazing but are also good for me and my family,” said the star in a statement.The “Go Beyond” campaign will enlist Kardashian as the company ambassador, helping advertise the versatility of the Beyond Meat product selection. In announcing the partnership, Kardashian said she is “focusing on going more plant-based.” In other clips, she was seen trying a Beyond Meat chicken finger, which was followed by a slice of vegetarian sausage and a Beyond Meat taco. ,” she wrote in a behind-the-scenes clip, one of which showed her removing the top half of a bun from a burger as she said, “Getting rid of some of the carbs.” “ It’s so nice she won’t even take a bite!” a snarky YouTuber swiped.īut Kardashian spotted the digs and took to her Instagram Story this week to dispel any talk that she didn’t eat the “meat.” “ It’s so inauthentic it hurts,” one critic wrote, while another added, “I ain’t buying it cause you ain’t really eating it.” Manage Print Subscription / Tax Receipt. ![]()
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